Competitive Advantage of Computer Experiments in Industry: A P&G Perspective

The implementation of computer experiments is a competitive advantage in business environments where fast and cost effective product development is critical. In many industrial applications computer experiments are replacing physical experiments because the physical creation and testing of prototypes is very prohibitive in terms of time and cost. Computer experiments typically involve complex systems with numerous input variables. A primary goal with computer experiments is to develop a metamodel - a good empirical approximation to the original complex computer model - which provides an easier and faster approach to sensitivity analysis, prediction and optimization. This talk will cover real industry applications in design and modeling of computer experiments and also in computer model calibration.