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Seminars

Department of Statistics, The Ohio State University
Statistics and Biostatistics Colloquium Series

Sampling and Nonsampling Errors in Exit Polling

Fritz Scheuren
National Opinion Research Center (NORC), University of Chicago

3:30PM - Tuesday, October 28, 2008
Room 170, Eighteenth Avenue Bldg. (EA 170)

ABSTRACT

Polling typically has a much higher nonresponse rate than other surveys, yet is given great weight by the media as it often seems to provide plausible predictions. What is the justification for this? Are there reasons to expect robustness? In particular, what can be said about the ratio of sampling to nonsampling error.

What can be said, too, about the seemingly careless treatment of the margin of survey error in polling, notably when assessing whether one candidate has a "statistically significant" lead. Are the reporters choosing to ignore a properly calculated larger margin of error? Maybe just to have a headline?

Finally, how can the election poll results be used as a teaching tool to increase the quantitative literacy of students and illustrate the value of our profession to students who are not statistics majors.

Meet the speaker in Room 212 Cockins Hall at 4:30 p.m. Refreshments will be served.



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