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Department of Statistics, The Ohio State University
Statistics and Biostatistics Colloquium Series
Cost (or Price) Forecasting in the Face of Technological Advance
David Harville
IBM Thomas J. Watson Research Center
3:30PM - Thursday, April 29, 2004
Room 170, Eighteenth Avenue Bldg. (EA 170)
ABSTRACT
The problem considered is that of forecasting the future costs of
hard drives of various capacities and speeds of revolution or more
generally that of forecasting the future costs of various versions
of a commodity that is subject to technological advance. In the
initial development, it is supposed that the data consist of past
and present costs. A model is proposed in which the past, present,
and future costs of each version are related to each other and also
to the costs of the other versions. The model encompasses a
stochastic version of an empirical relationship known as Moore's
law. A forecasting methodology was developed by adopting a Bayesian
approach and by taking the prior distribution to be of a relatively
tractable form. An implementation of the Gibbs sampler was devised
for making draws from the posterior distribution of the future
costs; the forecasts are based on those draws. The proposed
methodology was used to obtain forecasts retrospectively from data
accumulated (over a five-year period) on the quarterly costs of hard
drives. The accuracy of the longer-term forecasts compared favorably
with those of certain benchmark forecasts, while the accuracy of the
shorter-term forecasts compared less favorably. Greater accuracy can
be achieved through enhancements to the proposed methodology that
provide for the utilization of supplementary information (i.e.,
information that is relevant but that is not fully reflected in the
past and present costs).
*This work is joint with Holger Dette and Lorens Imhof of
Germany.
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