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Department of Statistics, The Ohio State University
Statistics and Biostatistics Colloquium Series
Applications of Statistics in Database Marketing
David Cameron
Merkle Direct Marketing
3:30PM - Thursday, April, 15, 2003
Room 170, Eighteenth Avenue Bldg. (EA 170)
ABSTRACT
Database Marketing is an industry which uses statisticians when
employing best practices. This presentation will center on what
Database Marketing is, how statisticians have been working in this
industry, and some case studies to show real world examples.
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