Graduate Interdisciplinary Specialization in
Quantitative
Methods in Consumer
Behavior
The GIS in Quantitative Methods in Consumer Behavior concerns the
study of human behavior in the marketplace in making decisions and
choices about available products. This study has wider implications to
everyday life. For example, activities such as walking the dog,
preparing meals, bringing the car to the repair shop, choosing a
graduate school, are all done to adjust one’s relationship with the
environment and all require choices and decisions.
The GIS
gives a broad based training to
students interested in this area through required courses in statistics,
marketing and psychology, together with one or more electives in
related areas. A weekly seminar in related topics runs most terms.
The GIS increases the range of employment
opportunites open to students with interests in this area by means of
a university accredited program.
For more information, please contact
Professor Mario Peruggia at peruggia@stat.osu.edu
or
Professor Angela Dean at amd@stat.osu.edu.
Application
form for GIS under terms
Application
form for GIS under semesters
Graduate School
form for GIS
Graduate
School Transcript Designation form -- to be completed at end of GIS